Every one of us is quite familiar with saying famous in internet world that “Content is the king” and yes it is right to some extent but according to my observations and a studies my agencies most of the articles writers fail to start their own blog in first because they don’t know about web development or other platforms in first and if they somehow start their own blog they fail miserably due to bad user experience on their websites.
So, what is bad user experience?
When on user land on your website he is there to read or learn what is searching for. Some of our friends try to add too many ads on the landing page or the landing page is too complicated, or it takes too much time to load
According to a study by Adaptive Digital, most of the user will leave your website in the first 10 seconds if they will not find what they are searching for. There are other factors that also included that affect your website user experience.
So here are some techniques you can use to improve your website users experience and better website users experience means better traffic and better traffic will lead you to better rankings eventually.
First sight rule:
It is essential and if you apply this rule in your article or on your website, it will help you to reduce your bouncing rate and will help you a lot to improve your website user experience. So, what is first sight rule?
It means that the most relevant and helpful or article/product related information should be in the start of your page because the first part of your page will load quicker than other parts so you should try to provide or place your articles or products there.
Your landing page is an essential part of your website; you should never neglect it in the first place. When a user lands on your site the first thing that he will see is your website landing page often called homepage. You should try to make your landing page attractive as much as you can, but while making it attractive, you should not forget about other factors that will affect your website user experiences like loading speed and other things and vice versa.
Website Loading speed:
Some people while trying to make their website attractive use themes or elements that take too much time to load. Yes, it will make your site attractive, but the attractiveness will be useless if the user will leave your website. You should try to load your website in 10 secs or less than that recommended by most of the SEO gurus. There are many agencies out there that will help you to improve your Website loading speed. Most of the users will leave your website in the first 10 seconds of their visit if they do not find their relevant information/product there.
Bonus Trick to boost user experience in 2 Minutes:
Use a script called https://instant.page , It will preload a page of your website when the user hovers their mouse over the link, Visitors will feel like instant page load, and it will boost user experience mostly on slow and e-commerce websites.
(Note: it works with any dynamic website)
Your text size should be easy to read no too big and no too small and your text style should not be too complex or fancy.it should have to look professional you can use times new roman or Calibri font for your articles. There are other simple text styles but these two are used by experts like Neil Patel and Brian Dean often, so it is highly recommended.
Your website should be mobile optimized because today most of the internet traffic is coming from mobile phones rather than computers or laptops. It is not easy to pull off a mobile optimized theme every time but there are some heroes out there on the internet that will help you to do it. There are Web development agencies that will do it for you by charging their fees if you cannot do it yourself. So, while developing a website you should also keep in mind the mobile users and about their website user experience. The most famous search engine Google loves mobile traffic and mobile users so if you want Google’s love you should have to love mobile users and as we discuss above better website user experience and you will get a better ranking in search results.
Relevancy is also a significant and important factor in website user experience
Your title or product or website link should be relevant to your what are you're providing the user after arriving on your website. Clickbait will work for you one or two times, but then it will damage your users trust on your website. Check out the screenshot below and see how relevant information and site links are to my search and what they are claiming to provide